AI Traffic Solutions
AI is becoming a new distribution channel for content. Publishers need infrastructure to understand, manage, and capture value from AI-driven traffic.
paywalls.net provides that infrastructure — from visibility and classification through to ad revenue protection and licensing readiness.
Visibility
Understand who and what is accessing your content before making any decisions.
- robots.txt Analysis: Validate your current configuration against AI-specific best practices. No integration required.
- Log Analysis: Upload web server logs to identify AI crawlers, agents, and automation — broken down by source, volume, and content accessed.
- Real-Time Analytics: Integrate at the CDN level for continuous classification and traffic monitoring with historical trend analysis.
Traffic Management
Define structured access policies for how AI systems interact with your content.
- Granular policy rules: Allow indexing while limiting summarization or training access.
- Attribution requirements: Set terms for AI systems that reference or summarize your content in generated responses.
- CDN enforcement: Policies are applied at the CDN level via integrations with Cloudflare, AWS CloudFront, Fastly, and Akamai.
Revenue Optimization
Protect Human Ad Revenue
Automation that enters advertising auctions without converting dilutes CPMs and erodes buyer trust.
Validated Actor Inventory (VAI) classifies traffic before the ad auction, enabling publishers to:
- Route high-confidence human traffic to premium demand paths
- Send uncertain traffic to lower-risk demand rather than blocking it
- Exclude automation from premium inventory
- Preserve legitimate crawlers and search indexing
VAI works server-side and integrates with existing ad stacks. Learn more about VAI.
Prepare for AI Licensing
As AI systems increasingly rely on licensed content, publishers need infrastructure to participate in transparent marketplaces.
paywalls.net provides:
- Domain verification and identity signals
- Machine-readable access policies
- Usage data to support licensing negotiations
Content marketplace participation is currently available via invite-only beta.
Get Started
- Analyze your logs or check your robots.txt — no account needed.
- Create an account to set up real-time analytics and access policies.
- Integrate at the CDN level for classification, VAI, and enforcement.
For AI Companies
AI companies can access publisher content through paywalls.net with transparent policies and verifiable agreements.
- Let your agents find and access the exact publisher content needed
- Integration via HTTP, OAuth, and MCP
- Benefit from transparent, auditable real-time licensing terms
- Usage metering and compliance reporting