AI Overviews are reshaping discovery and cutting search referral traffic. At the same time, AI crawlers are consuming publisher content at unprecedented rates - with little attribution and even less reporting.
This is a visibility problem first. Before enforcement, monetization, or policy changes, you need reliable answers to: who is accessing your content, how much, and what they’re doing.
Step 1: See it Identify AI crawlers and quantify usage (AI crawler traffic, LLM scraping, bot traffic monitoring).
Step 2: Understand it See what’s being accessed, when, and at what cost (traffic patterns, hotspots, trend shifts).
Step 3: Decide what to do Optional next steps: set access policies, require attribution, prepare for licensing/monetization.