Instant Insights: robots.txt Check
Validate your current robots.txt configuration and receive AI‑specific recommendations.
- Policy correctness check
- AI-specific guidance
- Best practice recommendations
Best to quickly understand current access policies
AI traffic identified, classified, and handled automatically.
AI systems now interact directly with publisher content — reading, summarizing, and generating answers for users. For publishers, this makes AI traffic a new operational category.
Instead of treating it like traditional web traffic, publishers need to understand it, classify it, and decide how it should be handled. This shift is already changing how traffic flows through the web economy.
Step 1 — See It Identify AI crawlers, agents, and automation accessing your content.
Step 2 — Classify It Understand what is happening: human? AI agent? search crawler? AI training? or some other automated workflow?
Step 3 — Route It Protect the value of human ad inventory and prepare for AI licensing by managing how traffic is handled.
Choose the starting point that fits your team's effort and integration level. Start small. Expand into real‑time traffic management when ready.
Validate your current robots.txt configuration and receive AI‑specific recommendations.
Best to quickly understand current access policies
Upload a sample of web server logs to understand how AI crawlers and automation access your content.
Best first step for cautious teams
Enable real‑time classification of traffic accessing your site. Track which bots access your content and how traffic patterns change over time.
Best for ongoing monitoring and management
Not all traffic is equal. Automation rarely converts — but it still enters advertising auctions and can dilute pricing.
Validated Actor Inventory (VAI) classifies traffic before the auction, allowing publishers to separate human audiences from automation and make better routing decisions.
Classify high-confidence human traffic distinctly from automated access at the moment each request is evaluated.
Prevent non-performing impressions from contaminating premium inventory and eroding buyer confidence.
When confidence is low, route impressions to lower-risk demand rather than blocking them — preserving revenue without false positives.
Maintain search indexing, social sharing, and other beneficial automation while protecting the integrity of ad inventory.
Publishers increasingly need clear policies for how AI systems access their content. paywalls.net enables structured access control for crawlers, agents, and automation.
Separate search indexing from AI training and summarization with granular policy rules.
Set attribution requirements for AI systems that use your content in generated responses.
Define rate limits, access conditions, and enforcement rules — applied at the edge.
As AI systems increasingly rely on licensed content, publishers need infrastructure to participate in a transparent ecosystem.
paywalls.net provides the identity, policy, and usage signals required to support AI licensing at scale.
Content marketplace participation is currently available via invite‑only beta.
Answer "how much of our content is being used by AI — and by whom?" Then decide what to do next.
Get Started
Access licensed content at scale through our publisher network with transparent pricing and compliance.
Get AccessStart with visibility. Expand to traffic management and AI licensing infrastructure as your strategy evolves.